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Microfin Rural Bank courts business at Ghana@60 Fair

Microfin Rural Bank (MRB) at Gomoa Pomadze in the Central Region participated in the recently held “Ghana@60 Fair” held at the Trade Fair Centre in Accra as part of efforts to grow its clientele base and to share in the national celebration.

As a bank that is much focused on small and micro-businesses in the informal sector, their presence at the fair also enabled them to identify businesses that they could extend the needed financial support.

Marketing and Public Relations Manager of the bank, Shiella Appiah-Kubi, told the B&FT in an interview: “It was a worthy cause as we identified businesses that needed support, especially those in the agricultural value chain.

We believe supporting and promoting agricultural value chain in Ghana is the best way to contribute to the country’s economy.”

Some identified businesses included beads-making, honey-making and handicrafts; and for the bank, it was an opportunity to understand the operations of enterprises to enable them to respond to their financial needs.

“Even though some of them are not within our operational area, they buy their raw materials from the Central region and so we believe our engagement with them will help to grow our market share. We also had investors who wanted to know more about the bank’s products and services,” Mrs. Appiah-Kubi added.

Mrs. Appiah-Kubi called for more of such exhibitions, which she believed, will facilitate some kind of synergy between rural banks and their clients as that will enable them develop financial product that will better serve their business needs.

She added: “By that, we will know what our clients expect of us as a bank, and they will in turn buy into the right product or offer that will drive the growth of their business.

For a bank in the Central Region, our presence at the fair gave us a different idea; we got to understand the operations of other rural banks that exhibited at the fair from other regions.”

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